2. Properly Match and Pair the Fonts
System fonts are a safe bet for web designers as they are easy to use and do not give out a complex layout.
However, to use properly the numerous calligraphy fonts available in the text tool, you need to select and match them up in pairs that give a great mix.
Some calligraphic fonts give favorable results when matched with other specific fonts; therefore, you need to skillfully pick and mix them.
There are websites that offer a selection of free fonts but it is important to confirm if they are licensed and whether you are allowed to use them.
You don’t want to use calligraphic fonts that require licensing on your website since it would amount to stealing.
Some websites require pesky uploading of fonts while some don’t, so you will have to find those that work best for you.
3. Avoid Lengthy Lines
The number of characters on a line of texts largely determines the ease with which a user can read and grasp a message.
Shorter sentences offer better readability than the longer ones; therefore, your typography should not be too wide or too narrow.
A common web typography rule is to restrict the range of characters per line to about 50–60.
For an optimal line length of your website, you should consider fixing the width of your layout.